IN-STORE RETAIL SALES STRATEGIES

“Having Great Wines Isn’t Enough”

We build sales structures guaranteed to increase sales, revenue, profit margins

 

  • Maximize sales effectively and efficiently
  • Improve shopping experience 
  • Build on business of existing shoppers
  • Increases number of loyal customers
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IN-STORE RETAIL MARKETING PLAN

“Turn Lookers Into Buyers” 

Customers need direction when it comes to choosing a wine

How do I know what I want if I don’t see it ?

 

  • Important: Give customers a reason to buy a wine
  • Designed to influence consumers’ buying decisions
  • Communicate with customers without boring sales pitch
  • Make a selection without assistance of a salesclerk
  • More open to purchasing a wine they’ve never tried
  • Merchandising – A well-merchandised store is a well-organized store
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IN-STORE RETAIL BUSINESS DEVELOPMENT PLAN 

“Grow Your Business – Create Long Term Value”

“Grow Your Business
– Create Long Term Value”

 

  • Educate, train staff, develop leadership skills
  • Build brands and produce results
  • Set short/long term goals and execute
  • Sales presentation and administrative materials
  • Product placement, shelf and display standards
  • Track and record account improvement
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Digital Marketing/E-Commerce 

The Great Digital Pivot, “THE NEXT BIG THING” For Businesses Is Focusing On The DTC Channel

 

  • A complement to the physical experience
  • Key business shift, the covid boom in direct-to-consumer sales, equally important to small companies and business giants
  • Build relationships with journalists, lifestyle media, and provide creative insight for consumer engagement through social media channels
  • Use tech marketing to market products and services to customers in more personalized ways
  • Key for maintaining existing customers and gaining new ones
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