IN-STORE RETAIL SALES STRATEGIES
“Having Great Wines Isn’t Enough”
We build sales structures guaranteed to increase sales, revenue, profit margins
- Maximize sales effectively and efficiently
- Improve shopping experience
- Build on business of existing shoppers
- Increases number of loyal customers

IN-STORE RETAIL MARKETING PLAN
“Turn Lookers Into Buyers”
Customers need direction when it comes to choosing a wine
How do I know what I want if I don’t see it ?
- Important: Give customers a reason to buy a wine
- Designed to influence consumers’ buying decisions
- Communicate with customers without boring sales pitch
- Make a selection without assistance of a salesclerk
- More open to purchasing a wine they’ve never tried
- Merchandising – A well-merchandised store is a well-organized store

IN-STORE RETAIL BUSINESS DEVELOPMENT PLAN
“Grow Your Business
– Create Long Term Value”
- Educate, train staff, develop leadership skills
- Build brands and produce results
- Set short/long term goals and execute
- Sales presentation and administrative materials
- Product placement, shelf and display standards
- Track and record account improvement

Digital Marketing/E-Commerce
The Great Digital Pivot, “THE NEXT BIG THING” For Businesses Is Focusing On The DTC Channel
- A complement to the physical experience
- Key business shift, the covid boom in direct-to-consumer sales, equally important to small companies and business giants
- Build relationships with journalists, lifestyle media, and provide creative insight for consumer engagement through social media channels
- Use tech marketing to market products and services to customers in more personalized ways
- Key for maintaining existing customers and gaining new ones
